Learn how long an IG Reel can be and how long you should make yours
To boost your Instagram followers and engagement, try using Instagram Reels! Unlike Stories, which disappear after 24 hours, Reels remain on your profile, making them perfect for creating lasting, short advertisements. This coolbio guide delves into the duration of Instagram Reels and the optimal length for Reels to meet your goals.
Things You Should Know
- Tailor your goals to the length of your Instagram Reels: use 2-10 second videos for instant attention and 60-90 second Reels for deeper engagement and storytelling.
- Determine the aim of your Reel—brief videos excel at catching viewer interest, while extended ones foster connection and narrative.
- Remember, Instagram Reels cap at 90 seconds, so select a duration that aligns with your content and objectives
Maximum Reel Length
Users can now make Reels up to 90 seconds in length. While older videos shorter than 15 minutes might be converted into Reels, new Reels can’t exceed the 90-second limit. If you upload a video longer than 90 seconds but less than 15 minutes, it will be posted as a regular video. Although you won’t have access to the editing tools available for Reels, you can still upload videos that surpass the Reels time limit.
Best Reel Length for You
The best length for you depends on your goals.
Are you looking to engage potential clients or share an intriguing narrative? The duration of your Reel should match your objectives, as varying goals necessitate different lengths.
Grab attention within 3-7 seconds. Ensure your content is straightforward and dynamic. If your Reel is missing these aspects, viewers may lose interest and scroll away. Target a 3-second span to boost engagement.
Increase views: To enhance views on Reels, focus on creating videos that capture attention within the first 3-10 seconds. Implementing creative techniques, such as adding an unexpected twist at the end, can keep viewers engaged and motivate them to rewatch your content.
- A different tactic is to superimpose text onto a fast-paced video. This ensures that viewers will replay the video to read the text and pause it to fully capture the content.
Boost Engagement: Capture attention in the first 3-5 seconds to increase interaction in just 15-30 seconds. Use clickbait, ask captivating questions, or share surprising facts. Keep viewers engaged until your call-to-action: “Comment now!”, “Share with friends!”, “Leave a comment!”, or invite them to share their thoughts.
Creating a connection : Crafting a meaningful connection within 60-90 seconds is essential. Narratives wield immense power in advertising or brief videos. By storytelling in a Reel, you establish authentic bonds with your viewers. While shorter videos can be effective in conveying the entire story succinctly, it’s important to steer clear of making Reels excessively lengthy to prevent viewer disinterest.
FAQs
Q. How do I get my video to replay in my Instagram story?
Ans. You can either re-upload the video or share it as a reel and then post it to your Instagram story. This will cause the content to loop automatically in your story.